Your customers are looking for more than another vehicle package or accessory line. They want something with real personality, proven performance, and a brand they can believe in.
RTR gives your dealership the opportunity to deliver it.
Founded by world champion driver Vaughn Gittin Jr., RTR is a Ford-focused performance and lifestyle brand built around vehicles, engineered components, merchandise, motorsports, and enthusiast culture. Since the introduction of the first Mustang RTR in 2009, the brand has grown to serve Mustang, Bronco, F-150, and Ranger enthusiasts around the world.
Become an RTR Authorized Dealer and bring RTR vehicles, components, merchandise, or the complete experience to your market.
Available to All. Not for Everyone.
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BUILT FOR DEALERS WHO WANT TO STAND APART
RTR was created by enthusiasts, for enthusiasts.
Our vehicles and components combine distinctive design, purposeful engineering, and real-world performance to give Ford owners more confidence, capability, and personality. Every RTR product is developed to feel like it belongs on the vehicle—not like an afterthought added after the fact.
That credibility is earned behind the wheel.
RTR competes at the highest levels of professional drifting and off-road motorsports, using those demanding environments to help shape how our vehicles and components look, feel, and perform.
For dealers, that means more than another product line. It means offering customers something with a clear point of view, an established following, and a connection to a larger enthusiast community.
WHAT RTR CAN BRING TO YOUR DEALERSHIP
● Differentiated vehicles, components, and merchandise
● New revenue opportunities across sales, parts, service, and e-commerce
● Established credibility within Ford enthusiast culture
● Sales, marketing, training, and dealer-development support
CHOOSE YOUR PATH
RTR dealer participation is designed to meet your dealership where it is today while creating room to grow in the future.
COMPONENTS & MERCHANDISE
Bring RTR into your parts department, service drive, showroom, or online store.
Offer customers access to RTR wheels, aerodynamic components, accessories, and lifestyle merchandise developed for popular Ford platforms.
This path can help your dealership:
● Expand parts and accessory revenue
● Create installation and service opportunities
● Reach existing Ford performance and enthusiast customers
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RTR VEHICLES
Become a destination for customers searching for a complete RTR vehicle experience.
RTR vehicle dealers gain access to both Ford factory collaboration models and serialized RTR Spec vehicles, supported by the product knowledge, dealer development, and marketing resources needed to represent the brand with confidence.
This path can help your dealership:
● Differentiate new-vehicle inventory
● Attract performance and enthusiast customers
● Build a stronger reputation within your market
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VEHICLES, COMPONENTS & MERCHANDISE
Deliver the complete RTR experience under one roof.
Connect vehicle sales with components, installation, service, merchandise, events, and ongoing customer engagement. Give customers a place to purchase an RTR vehicle, continue personalizing it, and stay connected to the brand long after the initial sale.
This path can help your dealership:
● Connect sales, parts, service, and marketing
● Increase customer lifetime value
● Establish a complete Ford enthusiast destination
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A PARTNERSHIP BUILT TO GROW
Becoming an RTR Authorized Dealer is about more than placing a logo on the wall.
Successful RTR dealers understand the products, educate their teams, create relevant content, connect with their local enthusiast communities, and build an experience around the brand.
Through the RTR Dealer Development program, authorized dealers receive the resources and guidance needed to represent RTR correctly and grow the partnership over time.
Support may include:
● Product and vehicle education
● Sales-team training
● Approved marketing and content resources
● Vehicle and component launch support
● Regional event and activation opportunities
● Ongoing sales and marketing guidance
We are not looking for one-time orders. We are looking for dealerships that believe in the brand, understand the culture, and want to grow alongside RTR.
IS YOUR DEALERSHIP READY TO ROCK?
RTR is built for dealerships that want to offer something different.
Dealerships that see enthusiasts as more than a transaction. Dealerships that want to create stronger customer relationships. Dealerships prepared to become a destination within their market.
Whether you begin with components, vehicles, or the complete RTR ecosystem, we want to learn more about your dealership and how you would like to represent RTR.
Tell us about your dealership, your market, and the RTR opportunity that best fits your business.
Every application is reviewed by the RTR team. Once submitted, a member of our Dealer Development team will contact you to discuss program availability, requirements, and next steps.
[ DEALER APPLICATION FORM ]
